SLI reaches out to local media
Local media was the first target for this campaign, which has positioned SLI Systems as the search and site navigation experts.
Since 2009, Solid Ink has worked closely with the local SLI Systems team to engage important media stakeholders across the retail, business, marketing and digital media verticals. Building strategic relationships with specific media outlets and their readership forms an important part of the company’s goal—to be the region’s leading provider of search and navigation services.
During the course of our campaign, SLI has enjoyed various types of coverage—from articles focusing on the great work carried out for customers, to thought-leadership pieces where local executives share their thoughts on issues like the rapid growth in e-commerce and the need for mobile shopping sites. The campaign continues...
Here's an example of some coverage we secured for SLI in Dynamic Business magazine.
More recently, you can here an interview we secured and managed with BNET below:
A profile-raising campaign
A comprehensive PR campaign played a major role in building the local profile of this leading US company, now owned by IBM.
Since March 2008, Solid Ink has been working with Coremetrics—a highly reputed digital marketing company—to raise its corporate profile. The campaign was especially important because the US-based company had little business and no media relationships in place when it opened its doors in Australia in 2007.
Working from the ground up, Solid Ink helped this market entrant gain significant industry and media exposure throughout general business, retail, marketing and advertising media. But our support went broader than pure media relations—we worked closely with the local GM to assist with marketing, product publicity, copywriting, event and tradeshow support.
As a result of our collaborative effort, the company was able to truly outshine its competitors in the region, positioning Coremetrics as a leading industry provider.
