Ready for a new year
Tuesday, January 17, 2012
It’s great to be back at the desk, relishing the opportunity to carry out more considered, dynamic PR support for our clients. And now that the wheels are well and truly in motion for 2012, we’ll be getting stuck into updating our website with new case studies, blogs and bits and bobs over the coming weeks.
To offer a little snippet of what’s been happening lately: we’ve enjoyed coming alongside the international marketing team at Silverpop to produce strong video marketing collateral for the sales team, as well as securing a number of media opportunities across the retail and business marketing press. We’re also thrilled to be working with home grown IT company, Synetek Systems, helping the team to capitalise on their recent product developments and to grab a share of the media spotlight on a number of IT, financial and retail business issues.
Reflecting on the year that was
Tuesday, December 20, 2011
Another highly enjoyable year at Solid Ink has come to an end and we’re very grateful to all our clients for being such a pleasure to work with.
From pure publicity to media training and strategic media relations, we’ve been lucky enough to work with a wonderful mix of local and international organisations – all with great success.
As we begin to wind down for the Christmas/New Year period, we’d like to take this opportunity to wish you all a well deserved rest with lots of great food, wine and company. Merry Christmas!
Synetek chooses Solid Ink
Thursday, November 10, 2011
A brief update from us today to share the news that Synetek Systems has chosen to work with us on a number of campaigns during the next few months (and hopefully longer!).
Synetek Systems is a great home grown IT business success story. Established by Lee Trevena, it’s a cloud software innovator of information and intelligence solutions for retailers and franchisors. With new offices opening overseas very soon and more developments for its flagship product LeaseEagle, Synetek is set for a very busy 2012…and we’re thrilled to be coming along for the ride.
BNET interview for eMarketing
Wednesday, October 12, 2011
Perhaps you're looking for some thought leadership media coverage for your company? Then take a look at the recent BNET podcast interview we generated for our client eMarketingConnected (see below). Peter Paterson spoke with journalist Phil Dobbie about a recent eMarketingConnected report which delves into the retail marketing habits of Australian retailers. What makes this report stand out from similar industry reviews is its in-depth look at the varying online marketing tools used by different retail categories. It also provides great insight into how behind Australia's major retailers are in their ability to engage consumers online, when compared with international competitors.
In addition to this BNET opportunity, Solid Ink also secured media interviews and coverage with The Age/Sydney Morning Herald, Inside Retailing, Power Retail, ARN and Marketing Mag.
Sky News success
Monday, September 19, 2011
We are very happy to be working with Tom Skotidas on building his well-earned position as a thought leader in the B2B social media space. Tom’s focus is on B2B social media lead generation—a unique area of expertise for the Asia Pacific region which is transforming the sales pipeline for his clients. We secured a spot on Sky Business News this morning for Tom, who was interviewed about the transformative power of social media technology in the B2B space. Tom talked about how businesses need to shift their focus away from applying consumer principles to their dealings with other businesses and instead look towards building personal relationships.
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