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PR strategy

Media relations

Publicity

Copywriting

Event management

Issues management

Media training

Salvos call Melbourne to attention

Last year, Solid Ink lent publicity expertise to The Salvation Army’s Connecting Melbourne discussion forum. Held at Federation Square, the aim was to grab the city’s attention and make a statement about how serious and prevalent knife attacks are on the streets of the Melbourne....

High profile events made easy

Solid Ink teamed up with The Salvation Army to get more than 30 guest speakers ready for a three-day international social welfare convention.

Industry leaders, university professors, Aboriginal elders and aid workers were among the list of speakers that included World Vision Chairman...

Newspaper advertorial for Honda

Recently, Solid Ink was asked by a media agency to create a four-part advertorial campaign for Bundoora’s Leader newspaper on behalf of Northway Honda. With a new dealership opening up in Victoria, Northway Honda had rightly decided to reach out to community members via the local...

Training a new GM

As PR consultant to Film Victoria, Solid Ink has the opportunity to work very closely with the Melbourne Film Office (MFO). MFO provides a range of film commission services to productions interested in filming in Victoria. As you can imagine, many journalists are keen to talk to the staff at...

Tom Hanks' production comes to Oz

Despite being filmed right here in Melbourne, there was scant opportunity for local media to get behind the scenes on the Flinders Street set of TV miniseries The Pacific, directed by Tom Hanks and Steven Spielberg. In fact, during The Pacific’s 18-month sojourn in...

Making the most of experts

When Silverpop’s Vice President of Business Development, Will Schnabel, arrived in March Solid Ink was called on to help Silverpop make the most of his Aussie visit. Will was in town for a series of industry events run by Silverpop and ADMA, providing a perfect opportunity to leverage...

Motorola chief meets tech journalists

When a senior executive from world-leading telecommunications company Motorola visited Australia, Solid Ink was called in to capitalise on the opportunity. Without any news or announcements to work with, Solid Ink worked to identify several interest points that might attract journalists...

Reaching out to media for the first time

Building meaningful media relationships is an essential part of any media relations campaign. This was especially true for local company Synetek Systems, who wanted to build its profile and share industry knowledge with the IT sector.

Solid Ink took this challenge head on and in just...

A profile-raising campaign

Since March 2008, Solid Ink has been working with Coremetrics—a highly reputed digital marketing company—to raise its corporate profile. The campaign was especially important because the US-based company had little business and no media relationships in place when it opened its...

Creating articles that connect

As part of an ongoing media relations and publicity campaign for one of our clients, Solid Ink secured a monthly two-page spread in Marketing magazine. For more than 18 months Solid Ink assisted with the development of these articles—advising on topics and using the fabulous opportunity...

Specialist skills required

Solid Ink’s consultants have proven themselves valuable team members during the toughest of PR campaigns. When one of our clients was dealing with a difficult internal situation, Frances played a lead role in the communications team that was responsible for handling the very complex and...

Survey steals headlines

At Solid Ink, we’re adept at taking one piece of news and turning it into a few pieces of coverage. We do this by creating breakthrough news stories or by finding angles for media commentary for our clients—whether it’s inspired by their own reports and surveys, or based on...

New web copy for design agency

While some clients require ongoing campaign management, others need the right words in a jiffy. This was exactly the case with graphic design and branding agency Empire Creative.

With their new website almost ready to launch, Empire Creative realised it needed fresh copy, with a...

Preparing a high profile CEO

Taking over the role of CEO for a high-profile government agency would undoubtedly come with certain pressures, but for one of our clients these pressures were compounded by this role's position in the media spotlight. Despite coming to the role with some media experience, our client...

SLI reaches out to local media

Since 2009, Solid Ink has worked closely with the local SLI Systems team to engage important media stakeholders across the retail, business, marketing and digital media verticals. Building strategic relationships with specific media outlets and their readership forms an important part of the...

The Red Shield Appeal breakfasts

For a number of years Frances was heavily involved with The Salvation Army’s annual Red Shield Appeal business breakfast. The aim behind these events was to communicate with important donors and the broader community about the charity’s invaluable work.

To offer some...

Securing a spot on TV

Certainly one of the highlights for us in 2011 was working on a particular project with Tom Skotidas and his team of experts at the Skotidas Agency, which landed him an interview with Sky Business.

The brief from Tom was to secure high profile exposure, which positioned him...

Media spotlight shines on eMarketingConnected

When we have specific PR goals in mind nothing can stop us! Recently we’ve been working with our client eMarketingConnected and the results have been very satisfying.

eMarketingConnected helps clients navigate the complex multi-channel business environment by providing...

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